Launchpad's pricing and promotional AI systems can take the guesswork out of your campaign strategies revealing revenue opportunities that are overlooked.
The Launchpad Price Optimizer dashboard allows you to quickly see various pricing strategies the model has run and their outputs as well as a demand vs. margin overview.
Using the price exploration tool, you can quickly investigate different promotional strategies for your products using the trained AI model built from your data.
When viewing the results of an analysis performed by the AI model, you can see all the different potential outcomes different pricing strategies will have on demand and volume. This includes a selection of outcomes the AI has evaluated as best performers.
Additionally, you can further explore how various pricing strategies will effect overall sales, including predictions on SKU cannibalization and unit sales impact.
For each pricing strategy analysis you want to explore, Launchpad's Price Optimizer solution will take you through a step-by-step wizard that captures the need information to run a new report.
With Launchpad's Price Optimizer, your team can simulate pricing strategies and outcomes using real sales data from your business.
Price Optimizer's interactive dashboard allows you to select the best price performers and display a detailed breakdown of the demand change, loss opportunity and excessive inventory.
Launchpad's Price Optimizer uses a surrogate model architecture that finds the optimal price for maximizing both the demand and margin of a set of products. This architecture is comprised of 2 models: a Price Sensitivity model for demand prediction, and an Optimizer for efficiently exploring the vast search space of all sets of prices for all products within a retailer's catalog.